Case Studies

Every page title was cut off mid-word, none mentioning Telford or Shropshire — the homepage title still had “HOME.2” tacked on from a duplicated page
22 pages had no meta description, so Google filled the gap with random text pulled from the page
Three live, indexed versions of the homepage were splitting its ranking strength three ways
17 URLs still carried “copy-of-” from how Wix handles page duplication
5 pages had no heading at all, and 7 more had one too vague to mean anything — one service page’s heading was just “Architectural”
The services and projects pages — arguably the two most important on the site — were under 100 words each

Rewrite all 24 titles under 60 characters, each naming the actual service and location
Write the missing descriptions and trim the long ones, so Google shows real copy instead of random fragments
Keep one homepage live, redirect the other two so ranking strength isn’t split anymore
Fix every “copy-of-” URL and set up its redirect at the same time, so nothing already ranking gets lost
Add real headings wherever one’s missing or too thin, so each page actually signals what it’s about
Build out the services and projects pages properly — they’re the pages most likely to actually convert a visitor

Every page had two conflicting canonical tags firing at once, from the site’s theme and its SEO plugin both trying to do the same job — quietly confusing Google about which version of each page to trust
35 page titles ran too long and were being cut off in search results, including one core service page whose title didn’t even match what the page was actually about
A dead “old” version of a live service page was still public and indexed, and another page was linking straight to it — showing visitors what looked like a discontinued service
Over 30 articles on the site were essentially invisible to Google’s crawler, with nothing else on the site linking to them at all
Two pages had meta descriptions so long Google was cutting off over 900 characters of them — on one, it looked like the entire article body had been pasted into the description field by mistake
The business’s Google listing had no hours, no photos, no description, and a location pin sitting in the middle of the country rather than an actual address

Fix the canonical tag conflict first — every other on-page signal depends on Google reading one clean instruction instead of two contradictory ones
Rewrite the affected titles to fit within Google’s display limit, and correct the one that was actively describing the wrong service
Remove the outdated page and fix the internal link sending visitors toward it
Build real internal linking between the articles and the core service pages, so content stops sitting isolated from the rest of the site
Trim the oversized descriptions down to a proper 120-155 character summary Google will actually show in full
Claim and properly fill out the Google Business listing — real address, hours, photos, and a description that actually says what the business does

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