About Me
My Story
Years of Hands-On SEO Experience, Now Working for You
I’m based in Derby, and I’ve spent 5+ years running SEO in-house for large e-commerce retailers — full technical audits, search visibility strategy, on page optimisation and site architecture, applied across hundreds of live product pages. Real scrutiny, not theory.
Most small businesses never get access to that level of expertise — someone who’s spent years looking under the hood of a website, finding exactly what’s suppressing performance and putting it right.
I now offer that same process directly. A proper audit, and a clear plan built on what’s actually happening with your site — not guesswork. Find what’s holding your website back, fix it, move forward.
My Approach
Real Data, Why It Matters, What To Do With It.
Every audit starts with a proper crawl of your site — real tools,
not guesswork. That gives me a full picture of what’s actually
happening: technical issues, content gaps, what Google can and
can’t see.
Raw data on its own doesn’t help you though. So I explain what
each finding actually means for your business — why a slow page or
a missing meta description is costing you visitors, not just that
it exists.
Then you get a clear list of what to fix first and why, in plain
English — no jargon, no 40-page report you’ll never read.
How I Can Help You
SEO takes time and know-how most business owners don’t have spare time for. Here’s what I take off your plate.
What I Take Care Of
Finding the issues, technical fixes, content, local visibility, and ongoing monitoring
— the actual SEO work, handled properly.
What You Get
More time to focus on what you’re actually good at — running your business, not learning SEO. No more guessing what’s wrong.
Who This Is For
Small business owners who know their site isn’t performing but don’t have time to figure out why and want straight answers.
Ready to Get Found By Your Customers?
Get a clear picture of what’s holding your site back — and a straightforward plan to fix it.